To me the 60 Minute video we watched on IDEO was eye opening to how the creative process works in a professional setting. I imagined brainstorming and project proposals to be held around a large table in an office building, but I was wrong. IDEO comes up with it’s best ideas through organized chaos as they have boards filled with various ideas and suggestions on sticky notes. They follow the principle of the crazier the idea the better and to go for a number of ideas not editing any of them out. While working on our project we utilized a lot of the suggestions IDEO’s team leader made. We assigned tasks to different people and interviewed the public to see what they though of our design. Although it was difficult at some points, we also tried to concentrate on one conversation at a time and stay focused. The relaxed yet productive atmosphere at IDEO was a joy to see and inspiring.
No comments:
Post a Comment