Good Design
This campaign uses the principles of color design well to
create a well-designed and affective advertisement. Through the use of a weak
harmonious chroma the ad has a sophisticated feel. This sophistication targets
“higher end” costumers and also shows the value of the product. The photo also
uses many harmonious values, however, the contrasting values in the tires work
well to display the product. By using the principles of color design the
advertisement creates a sophisticated mood and sells the product well.
Bad Design
In this advertisement, the limited pallet in the background
mixed with the harmonious hues in the product; make the vitamin water blend
into the background, making for a less affective advertisement. Another bad
design decision is that the only contrasting chroma and differing hue is in the
dragon, which has little to do with the product itself. The poor use of
principles of color design makes the advertisement confusing and ineffective.
No comments:
Post a Comment